Vol. 3 No. 1 (2024): The UJ Business School research paper series

The UJSB Working Paper Series showcases original and innovative research, providing a dynamic platform for faculty and affiliated researchers at the University of Jordan School of Business. This series facilitates the early sharing of academic work, encourages critical feedback, and fosters interdisciplinary dialogue within and beyond the school.

Our collection spans a wide range of business and management topics, including:

• Accounting and Finance

• Management and Organizational Studies

• Marketing and Consumer Behavior

• Entrepreneurship and Innovation

• Business and Public Policy

• International Business and Trade

• Digital Transformation and Operations Management

Through this series, UJSB advances the exchange of ideas and promotes a vibrant academic community committed to excellence and impactful scholarship.